The Luxury of Home, in Mexico
SU CASA? Unmistakably Mexican, houses like this
one at Four Seasons in Punta de Mita, Mexico, are designed for foreigners.
New real estate practices are making Mexico attractive to American
By JANELLE BROWN
Published: January 7, 2005
JOANNA SMITH and her husband, Roger, a retired
telecom executive from San Francisco, lounge in the garden of their
villa in Sierra del Mar, Mexico, on the Pacific Coast just south
of Puerto Vallarta. Parakeets splash in the swimming pool, while
a pet Labrador wags its tail. The couple happily smear mosquito
repellent on sunburned skin. Mrs. Smith smiles with contentment.
"It's our little piece of paradise," she says.
The couple bought their home — a four-bedroom Mediterranean-style
villa with panoramic ocean views — for $1.1 million four years
ago. "Buying a house like this in Hawaii would have been three
or four times more," Mrs. Smith said. "And we wanted something
that wasn't too much America. We wanted a different culture."
Buying a vacation home in Mexico once involved a real estate culture
totally unlike that of the United States. In the past, you paid
in cash, without the benefit of title insurance, escrow or lawyers.
Horror stories abound about real estate transactions written on
scraps of paper and makeshift homes sold by people who never had
legal title in the first place.
But that has changed sharply. The Smiths' house is in a stylish
gated luxury development planned by an American-educated developer,
Carlos Osuna Penn. The development, Sierra del Mar, advertises on
a slick Web site and in local luxury magazines. And the whole transaction
was as smooth and airtight as if they had bought a home in the United
States. "We were worried about a reputable developer,"
Mrs. Smith said. "We just needed someone like Carlos to give
us the reassurance of buying in Mexico."
Many other Americans are also feeling reassured about buying in
Mexico, and as a result, the real estate market in Mexican resorts
is exploding. In Puerto Vallarta and in similar resort destinations
like Cancún and Cabo San Lucas, the high-end market for weekend
homes for Americans has doubled in the last year: In 2004, according
to Puerto Vallarta real estate trackers, the number of homes sold
is projected at 243 — for a total of $77 million, compared
with 150 and $36 million last year. Five years ago, there were two
golf courses in the area; now, there are seven. English-language
magazines like Vallarta Lifestyles, available in every store, are
filled with glossy real estate ads.
Puerto Vallarta has never suffered from obscurity, of course. Americans
have been buying second homes there since the 1960's, when the jet
set discovered the once-sleepy seaside village in the film version
of Tennessee Williams's "Night of the Iguana."
The beaches of this city of 350,000 are lined with high-rise towers,
primarily hotels and low-priced condominium complexes. But those
foreigners who wanted an actual house with ocean views could buy
only south of town, in Conchas Chinas, where the mountains meet
the ocean; or in so-called Gringo Gulch, a more modest zone for
American expatriates in the winding cobblestone streets of town.
Beachfront houses were rare, and American-style luxury homes even
A drive today through the Conchas Chinas area reveals crumbling
Another deterrent was the fact that Americans technically are not
allowed to own residential real estate within about 30 miles of
the ocean or the border. But since 1993 they have been allowed to
buy through a "fidecomiso," a third-party trust, managed
by a Mexican bank. Although the bank holds legal title, the buyers
become trust beneficiaries and control the property. Many Americans
were put off by the process.
And then there was fraud. "Too many Americans were embarrassed
to say that they got taken, but people did deals on napkins and
on handshakes," said David Wiesley, the vice president of First
American Title Services de Mexico, which opened its first office
in Mexico last year. "They come to us now for title insurance
and we are finding liens on their property."
But that began changing when American interest in Mexico as a destination
picked up a few years back, and, almost simultaneously, reputable
Mexican and American luxury developers began working on new upscale
developments with amenities like golf and spa services.
Behind them came title insurance companies like First American,
mortgage companies willing to finance Mexican homes and escrow services
to make the whole transaction smooth.
Many of the local real estate agents credit world events for the
surge in interest. "I think 9/11 helped us, unfortunately,"
said Tere Kimball, a partner in a Prudential real estate agency
in Puerto Vallarta. "People started coming here more than going
to Europe. Mexico is now seen as a safer place, affordable, and
the weather is good."
In Puerto Vallarta, the growth has also been spurred by improved
infrastructure and access to new land. In 1999, the Mexican government
installed a new four-lane highway between Puerto Vallarta and Punta
de Mita, a pristine white-sand beach 40 minutes north of town that
had been an ejido, or native land collective, before the Mexican
government forced the residents out and sold the land to Fonatur,
the government agency that turned Cancún, Los Cabos and Ixtapa
into major resorts. Smelling opportunity, local and American luxury
home developers were promptly on the scene, and the former residents
were resettled in concrete houses nearby.
Today, the whole coast is peppered with concrete mixers and scaffolding.
There's the Punta de Mita development, currently anchored by the
Four Seasons hotel and villas, a planned community covering 1,500
acres that will eventually have 600 houses for sale, ranging from
$1.8 million to $2.8 million, along with hotels from Starwood and
Catherine and Robert (who for privacy reasons asked that their
last names not be used), retired real estate developers from San
Francisco, are among the resort's first residents; their vacation
home is a 6,000-square-foot four-bedroom villa with a pool, hot
tub and panoramic ocean vistas. From the open-air living room filled
with contemporary art, they look over a carpet of palm trees that
leads to the picture-perfect sea. It cost roughly $2 million.
"Every evening at sunset we take tequila shots into the hot
tub and watch the sun go down," Catherine said. During the
day, they play golf, dine at the resort's beach restaurants and
use spa facilities at the Four Seasons hotel below. "The Four
Seasons was a major factor in why we bought in Mexico," she
said. "One of the great draws was their amenities. And we wouldn't
have considered a place without golf."
OTHER resorts are doing their best to match the Punta de Mita offerings.
A mile away, the Costa Banderas project involves nine developments,
each with dozens of jaw-dropping beachfront houses that generally
run around $2 million. And just down the coast, the Real del Mar
project will eventually have 52 houses on a promontory overlooking
the sea; the largest built thus far, Villa Amanecer, is a 5,274-square-foot
house with six bedrooms.
All gated developments come with amenities: beach clubs, tennis,
pools and, in the case of Punta de Mita, three Jack Nicklaus and
Greg Norman golf courses. The houses tend to combine classic Mexican
detailing (red tile roofs, stone floors, whitewashed walls and open-air
rooms) with contemporary architecture and top-of-the-line appliances.
And concierges cater to buyers' every whim: providing chefs, paying
monthly bills or buying groceries in advance of an owner's arrival.
If you stay inside the gates — and security within the gates
is taken very seriously — you could almost be at any top resort
in the United States, but with ceviche and tacos at the beach restaurants
rather than club sandwiches and steak. "That's drawn people
to buy property in Mexico that wouldn't otherwise buy, because they
can buy within the gates of a master planned community with a golf
course," said David Ellsworth, chief executive of Contact Development
Corporation, an American developer that invests in Puerto Vallarta
projects. "They've got their private club."
Not all buyers are lured by brand-name golf courses and beach clubs;
many are simply drawn by the prices and the convenience. Depending
on where you live in the United States, Puerto Vallarta can be as
close or closer than Florida, Hawaii or Southern California; and
compared with those beach resorts, homes can cost half the price.
That's not to say Puerto Vallarta real estate is a steal: prices
are rising rapidly (at the Four Seasons development, the average
house price has risen 25 percent in the last year). Even at Sierra
del Mar, a 30-year-old family-run project on the south side of Puerto
Vallarta that offers lower prices than most of the other upscale
developments, houses start at $700,000 and go up to $2 million.
It's hardly pocket change, especially if you're paying in cash,
as most buyers still do.
"People think we should have prices like a banana republic,
but for a resort on the beach with these kind of amenities, we're
very reasonably priced," said Mr. Osuna Penn, Sierra del Mar's
developer. After all, he shrugged, you get what you pay for. No
matter whether you buy in the States or in Mexico, you should always
be wary of a bargain and a handshake. He laughs: "Sometimes
people leave their brains at the border."
Visit their website for photo tours of all their properties:
article on the NY Times website